Marketing Expert Leanne Cook Named Executive Director of RIFF
RIFF’s Board of Directors has appointed marketing expert and long-time arts supporter Leanne Cook as executive director. “We’ve known for years that we needed an executive director with strong leadership skills, but it is sometimes challenging to find that right mix of qualities and someone who is invested in our community. Leanne has a long track record of volunteering for, giving to, and serving on local boards, and she even has experience leading marketing for the Savannah Film Festival. I will continue as creative director for the festival, but I’m so thankful I can turn over strategy and management to Leanne and know that she will partner with me and the whole Board to take us into a brighter future,” said Seth Ingram. “I love nothing more than supporting and promoting film and digital media in our region, and I’m throwing myself wholeheartedly into this endeavor for RIFF 2023.”
Leanne Cook was well-known as a marketing leader when she moved to Rome in 2023 to marry local river guide and author Joe Cook (they met while attending Berry College). Her prior experience encompasses growing thriving marketing agencies, and corporate marketing for AT&T, The Russell Corporation, Harbin Clinic, and Wellstar Health System. “Last year, after helping lead the largest health system in Georgia through one of the most challenging periods ever experienced in healthcare, I made the difficult decision to retire so I could be with for my seriously ill mom. I was beside her every moment until her death, and afterward I thought a long time about how I want my life to look now. When RIFF approached me, I reflected on how much I love being involved with the DeSoto Theatre. I also believe that supporting and growing opportunities for education and internships in digital media will help create jobs and wealth for Northwest Georgians. When the Board of RIFF asked me to become their executive director, I realized this was the best way I could help build our flourishing arts community here in Northwest Georgia.”